LOCALIZED OPERATION AND MANAGEMENT OF CHINESE MULTINATIONALS

摘要：

This article first analyzes Chinese multinationals in terms of motive of localization strategy, current status of development and problems in localization process. It then advances some measures and suggestions to help the multinationals to seek the feasible operation strategies so as to achieve globalization.

关键词： localization multinational operation and management

作者: Zhenlong Tang Xinjiang Qie Lanzhu An

作者单位: Business Administration College, Hebei University of Economics and Business, Shijiazhuang 050061, Ch Foreign Language Teaching Department, Hebei University of Economics and Business,Shijiazhuang 050061 Physics Department, Xingtai University, Xingtai, 054001, China

会议类型: 国际会议

会议名称: The Tneth International Conference on Industrial Management(第十届工业管理国际会议 ICIM 2010)

会议地点: 北京

会议语种:英文

页码: 33-37

在线出版日期: 2010-09-16（万方平台首次上网日期，不代表论文的发表时间）