FROM SALES AGENT TO INTERNATIONAL COMPETITOR: CATCH-UP STRATEGY OF MINDRAY IN THE GLOBAL MARKET

摘要：

How past sales agents become international competitor to their used principals is one topic less addressed in the past research. This article use a comprehensive case research to investigate the strategy and technological innovation applied to realize such kind of role change. The findings contribute to the understanding of catch-up in a globally linked environment.

关键词： catch-up strategy technological innovation sales agent

作者: Feifei Bao Hao Hu

作者单位: Institute of Chinese Medical Sciences, University of Macau, Macau 999078

会议类型: 国际会议

会议名称: The Tneth International Conference on Industrial Management(第十届工业管理国际会议 ICIM 2010)

会议地点: 北京

会议语种:英文

页码: 337-341

在线出版日期: 2010-09-16（万方平台首次上网日期，不代表论文的发表时间）