THE MARKETING FACTORS AND PURCHASING BEHAVIOR OF THE ELDERLY
Due to the number of elder population in Thailand increased, it is interesting to study marketing factors and purchasing behaviour of the elderly in order to be an information for businesses to satisfy their needs. The main content based on several research papers which are 1. buying behaviour of the elderly people in modern retail stores. 2. buying behaviour of the elderly consumers toward house brand products 3. decision making for fitness center membership of the elderly consumers. These three research papers used survey to collect data. We found that marketing factors (4 Ps) which were price, product and place were the most important factors for the elderly consumers.
marketing factors (4 ps: product price place and promotion) purchasing behaviour the elderly
Jirawan Deeprasert
Faculty of Business Administration, Panyapiwat Institute of Technology, Nonthaburi 11120, Thailand
国际会议
The Tneth International Conference on Industrial Management(第十届工业管理国际会议 ICIM 2010)
北京
英文
659-662
2010-09-16（万方平台首次上网日期，不代表论文的发表时间）