The Impact Analysis of Product Safetys Negative Information on Consumers Risk Perception

摘要：

Risk perception is an important topic of consumer behavior study in the world. The research of the influence about product safetys negative information on consumers risk perception can help enterprise to handle product crisis it may meet. This study obtained 527 consumers information on risk perception through experiment. We have studied the spreading scope, the extent and the volatility range for negative information of product safety on consumer risk perception. Results indicates that negative information of product safety have impacts on consumers risk perception and inner dimensions, and varying degrees of negative information make different influences in the spreading scope, the extent and the volatility range on consumers risk perception. The detecting system for the negative information of product safety should be established in enterprise, on the basis of which the differentiation response strategy would be launched.

关键词： Product negative information of product safety risk perception dimension

作者: Yan Liu Chengjun Ji

作者单位: School of Marketing Management, Liaoning Technical University, Huludao 125105,China College of Business Administration, LiaoningTechnical University, Huludao 125105,China

会议类型: 国际会议

会议名称: The fourth International Conference on Information Systems for Crisis Response and Management(第四届危机响应与管理信息系统中国区国际大会 ISCRAM 2010)

会议地点: 哈尔滨

会议语种:英文

页码: 229-239

在线出版日期: 2010-09-10（万方平台首次上网日期，不代表论文的发表时间）