会议专题

The Corporate Crisis Response Capabilities Review of Toyota Recall

This paper first introduces relevant theories on corporate crisis, and then creates evaluation index system for corporate crisis response capability and chooses Fuzzy Analysis as research methodology. Selecting Toyota Recall as the study case to carry out comprehensive evaluation of crisis-response capabilities, this paper verifies index system is both scientific and feasible, and arrives at the conclusion that an enterprise should have crisis management capability, establish crisis early warning system and hold organizational crisis knowledge learning.

Corporate crisis response Fuzzy Analysis method evaluation Toyota Tecall

BingLi Haisheng Wang

Harbin Engineering University, China

国际会议

The fourth International Conference on Information Systems for Crisis Response and Management(第四届危机响应与管理信息系统中国区国际大会 ISCRAM 2010)

哈尔滨

英文

245-250

2010-09-10(万方平台首次上网日期,不代表论文的发表时间)