Sponsored Search Theory: How Is It Going?

摘要：

With its billions of dollars to search engine providers, sponsored search has been one of the hot topics of electronic commerce not only in practice but also in academy in recent years. We present some main progresses in sponsored search theory, including auction mechanism and click fraud. We also propose some suggestions to the future research.

关键词： sponsored search auction mechanism click fraud

作者: Haiying Ou Tingjie Lv

作者单位: School of Economics and Management Beijing University of Posts and Telecommunications Beijing, China

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on Emergency Management and Management Sciences(2010 IEEE应急管理与管理科学国际会议 ICEMMS)

会议地点: 北京

会议语种:英文

页码: 165-168

在线出版日期: 2010-08-08（万方平台首次上网日期，不代表论文的发表时间）