Sponsored Search Theory: How Is It Going?
With its billions of dollars to search engine providers, sponsored search has been one of the hot topics of electronic commerce not only in practice but also in academy in recent years. We present some main progresses in sponsored search theory, including auction mechanism and click fraud. We also propose some suggestions to the future research.
sponsored search auction mechanism click fraud
Haiying Ou Tingjie Lv
School of Economics and Management Beijing University of Posts and Telecommunications Beijing, China
国际会议
北京
英文
165-168
2010-08-08(万方平台首次上网日期,不代表论文的发表时间)