会议专题

Sponsored Search Theory: How Is It Going?

With its billions of dollars to search engine providers, sponsored search has been one of the hot topics of electronic commerce not only in practice but also in academy in recent years. We present some main progresses in sponsored search theory, including auction mechanism and click fraud. We also propose some suggestions to the future research.

sponsored search auction mechanism click fraud

Haiying Ou Tingjie Lv

School of Economics and Management Beijing University of Posts and Telecommunications Beijing, China

国际会议

2010 IEEE International Conference on Emergency Management and Management Sciences(2010 IEEE应急管理与管理科学国际会议 ICEMMS)

北京

英文

165-168

2010-08-08(万方平台首次上网日期,不代表论文的发表时间)