Projected and Perceived Image of Wuhan: Based on a Content Analysis of Travel-related Websites
This paper attempts to determining and comparing the image of Wuhan as destination as perceived image by tourists and projected image by tourism official organization and tourism intermediaries, based on online texture information. Content analysis and correspondence analysis are used to analyze the sample websites. The results show that it is inconsistent with the projected and perceived image of Wuhan, thereby indicating the latter express a negative image. The paper emphasizes the important of understanding the difference between the projected and perceived image and provides the marketing suggests.
content analysis destination image Wuhan projected image perceived image websites correspondence analysis
Chai haiyan
School of Economics and Management China University of Geoscience,Wuhan, Peoples Republic of China
国际会议
北京
英文
302-305
2010-08-08（万方平台首次上网日期，不代表论文的发表时间）