Study on Supply Chain Management Strategies of Sports Goods Company

摘要：

Taking Nikes supply chain management (SCM) strategies as an example, this article, based on Nikes development, adopts research methods of document and questionnaire to study the SCM strategies implemented by Nike, including setting the strategic objectives of SCM, creating virtual company SCM, establishing the customer-focused SCM, developing agile SCM model and cluster cultural strategies. In addition, the paper will offer suggestions to the general sports goods companies in the implementation of SCM, expecting to provide references for sports goods companies in formulating SCM strategies.

关键词： sports goods SCM strategies choices Nikes SCM

作者: Feng Bing

作者单位: Shandong University of Finance, Jinan, 250014, China

会议类型: 国际会议

会议名称: 2010 International Conference on Management Science and Safety Engineering(2010管理科学与安全工程国际会议 MSSE 2010)

会议地点: 烟台

会议语种:英文

页码: 168-171

在线出版日期: 2010-08-06（万方平台首次上网日期，不代表论文的发表时间）