Research on Price Models of Consumer Electronic Products based on Supply Chain
Price is the most effective weapons for the enterprises to response to changes in the competitive environment, and the most important factor for the expansion of market share and the growth of profit. With the development of supply chain and logistic, the pricing of products is important to reduce the supply chain cost and improvement the supply chain efficiency as the key tache under supply chain management. Because of the tremendous market potential, the emerging consumer electronic products attract many domestic and foreign businesses. Based on the characteristics of consumer electronic products and the price factors, we build pricing models for consumer electronic products. Finally we prove the feasibility of this model using a instance.
consumer electronic products supply chain pricing factors pricing model
Li Yisong Yang Jie
School of Economics & Management, Beijing Jiaotong University, Beijing, 100044, China
国际会议
烟台
英文
240-244
2010-08-06（万方平台首次上网日期，不代表论文的发表时间）