Analysis of Business Hall Service Management of Chinese Banks

摘要：

As an important marketing and service place, business hall of the bank is not only a customer service window, but also a key battleground of Chinese and foreign banks. How to strengthen the management of business hall service is a tough challenge for Chinese banks. This paper analyzed many deficiencies of business hall service management of Chinese banks. To improve the management of business hall service, it is important for Chinese banks to change service concept, strengthen guidance to customers, arrange service windows scientifically, optimize banking process, perfect facilities, know the customers and perfect incentive mechanism to arouse initiative of bank clerk.

关键词： business hall service service concept service window banking process

作者: Xing Miao

作者单位: College of Economic and Management, Shandong University of Science & Technology,Qingdao, 266510, China

会议类型: 国际会议

会议名称: 2010 International Conference on Management Science and Safety Engineering(2010管理科学与安全工程国际会议 MSSE 2010)

会议地点: 烟台

会议语种:英文

页码: 503-505

在线出版日期: 2010-08-06（万方平台首次上网日期，不代表论文的发表时间）