Empirical Study of Fitness Industry Based on SWOT analysis----Qingdao Impulse Fitness Club as an example
Through the questionnaire survey, field visit, individual interviews and other methods, to understand both the internal and external conditions of Qingdao Impulse Fitness Club, and carry out research into the Club basing on SWOT analysis perspective. Reveal the superiority and inferiority in microenvironment and microenvironment of Qingdao Impulse Fitness Club by means of building Matrix, and formulate appropriate marketing programs for the Club.
Sports Industry fitness club SWOT analysis Qingdao Impulse Fitness Club
Chang Jindong Yang Ming Wu Hongchun
School of Physical Education Southwest University, Chongqing, 400715, China
国际会议
烟台
英文
697-701
2010-08-06(万方平台首次上网日期,不代表论文的发表时间)