Empirical Study of Fitness Industry Based on SWOT analysis----Qingdao Impulse Fitness Club as an example

摘要：

Through the questionnaire survey, field visit, individual interviews and other methods, to understand both the internal and external conditions of Qingdao Impulse Fitness Club, and carry out research into the Club basing on SWOT analysis perspective. Reveal the superiority and inferiority in microenvironment and microenvironment of Qingdao Impulse Fitness Club by means of building Matrix, and formulate appropriate marketing programs for the Club.

关键词： Sports Industry fitness club SWOT analysis Qingdao Impulse Fitness Club

作者: Chang Jindong Yang Ming Wu Hongchun

作者单位: School of Physical Education Southwest University, Chongqing, 400715, China

会议类型: 国际会议

会议名称: 2010 International Conference on Management Science and Safety Engineering(2010管理科学与安全工程国际会议 MSSE 2010)

会议地点: 烟台

会议语种:英文

页码: 697-701

在线出版日期: 2010-08-06（万方平台首次上网日期，不代表论文的发表时间）