The Relationship between the Background Factors of Different Consumer Groups and the Cost-benefit of Meteorological Services Based on Multiple Correspondence Analysis

摘要：

Purpose: To study the relationship between the background factors of different consumer groups and the cost-benefit of the meteorological services, and to provide support for decision makers of meteorological service departments. Methods: The research used multiple correspondence analysis (MCA). Results: (1) the higher family monthly income the consumer groups have, the more cost they are willing to pay for the weather forecast; (2) the consumer groups, whose family monthly income is more than 5,000 Yuan, have subscribed the weather forecast SMS; (3) the consumer groups, who have longer average outdoor time per day, believe that the weather forecast can save (or avoid) more costs (or losses) for them.

关键词： consumer groups background factors meteorological services cost-benefit multiple correspondence analysis.

作者: Ruiling Sun Xianhua Wu Ji Guo

作者单位: College of Environmental Science & Engineering, Nanjing University of Information Science & Technolo College of Economics & Management, Nanjing University of Information Science & Technology, Nanjing 2

会议类型: 国际会议

会议名称: 2010 International Conference on Probability and Statistics of the International Institute for General Systems Studies(国际一般系统理论研究会中国概率统计学会第二届学术会议IIGSS-CPS2010)

会议地点: 南京

会议语种:英文

页码: 609-613

在线出版日期: 2010-07-29（万方平台首次上网日期，不代表论文的发表时间）