Supply Networks for Luxury items –A study of the Alcoholic Beverage Sector
This paper aims to propose a framework for choosing appropriate network strategies corresponding to the luxury good market in general, and more specifically to the premium alcoholic beverage sector. This paper, focused on network orchestration models, is an extension of previous work of Dollet and Diaz 7, and is organized as follows: we first consider the existing literature on luxury items and network orchestration. We then develop in乚depth case studies of Heineken, Bacardi乚Martini, Diageo and Moet Hennessy. Finally, we induce from these a framework to help companies determine and implement their supply network orchestration strategy.
Network orchestration luxury items alcoholic beverage
Jean No(e)l Dollet Angel Díaz Luis Solís
IE Business School Maria de Molina 12, bajo, Madrid 20006, Spain IE Business School María de Molina 12, bajo, Madrid 20006, Spain
国际会议
香港·广州
英文
200-205
2010-07-25（万方平台首次上网日期，不代表论文的发表时间）