Yield Management: Applicability to Education Services Sector
Yield management is credited with delivering increases in revenue of between five to seven percent for top tier airlines. Since that time, its application has been extended to other service sectors within the travel and tourism industry. However, its application in other service industries which have high fixed costs and little marginal cost for additional customers is still in its infancy or is yet to be explored. The purpose of this paper is to introduce the fundamental concepts and trade–offs of yield management in the education services sector; as such we initially examine the components of yield management; describe yield management in the transportation and hospitality sectors; and finally, draw parallels with transportation and hospitality sector and explore its applicability in the education services sector. Beyond this, we look at a potential strategic application of yield management theory and concepts in increasing the disbursement of international students opting to study in regional areas of Australia. Examination of the limitations and barriers to implementing a yield management system in the education sector along with recommendations for further research are discussed.
Yield Management Operations Strategy Educational Services
Moira Scerri Renu Agarwal
School of Management, Faculty of Business University of Technology, Sydney, New South Wales, Australia
国际会议
香港·广州
英文
381-387
2010-07-25（万方平台首次上网日期，不代表论文的发表时间）