An Analysis of the Production and Marketing Efficiency for Major TFT-LCD Manufacturers in the World
This paper set out to analyze the efficiency in two respects of panel manufacturers from Taiwan (AUO, CMO, CPT, Hannstar, and QDI), South Korea (Samsung and LPL), and Japan (Sharp), first using Grey Relation Analysis to determine representative indicators, then using those indicators as input and output variables (grouped into production and marketing efficiency groups) for two-stage Data Envelopment Analysis, all based on research conducted between 2002 and 2004. The results showed that Taiwanese companies were generally stronger in marketing efficiency than production efficiency, however their average marketing efficiency still lagged behind that of overseas companies. As a result, one can see that the two-stage model has clear potential for helping these companies improve their performance levels. The companies that must most urgently improve production efficiency are AUO, CMO, CPT, and QDI, while those that must most urgently improve marketing efficiency are CMO, CPT, Hannstar, and LPL.
production efficiency marketing efficiency grey relation analysis two-stage data envelopment analysis
Rong-Tsu Wang Chien-Ta Bruce Ho Che-Chun Yeh
Graduate School of Business and Management Vanung University, Taiwan Institute of Technology Management National Chung Hsing University, Taiwan
国际会议
香港·广州
英文
454-459
2010-07-25（万方平台首次上网日期，不代表论文的发表时间）