Equilibrium Product Positioning and Pricing when the Number of Firms in the Market Changes: A Marketing-Production Perspective

摘要：

The paper presents a model that incorporates marketing and production variables and exhibits the existence of a Nash equilibrium in prices and product positions. Given that the market can reach an equilibrium in prices and product positions, we then examine how the number of firms in the market affects prices and product positions at this static equilibrium.

关键词： Marketing-Production Interface Pricing Product Design Nash Equilibrium

作者: Hadjinicola George K.Ravi Kumar

作者单位: Department of Public and Business Administration, School of Economics and Management University of C KAIST Business School, Seoul, Korea

会议类型: 国际会议

会议名称: The Fourth International Conference on Operations and Supply Chain Management(第四届运营与供应链管理国际会议 ICOSCM 2010)

会议地点: 香港·广州

会议语种:英文

页码: 486-490

在线出版日期: 2010-07-25（万方平台首次上网日期，不代表论文的发表时间）