Research on the Choice of Forest Products Channel Model：Commitment Perspectives

摘要：

In researching channel relation it can be found that different negotiating ability (channel power) decides commitment level and different commitment level decides the choice of channel model if we research the channel model choice of forest products in the perspective of channel members commitments. So leading enterprises, forest growers and distributors need to decide their commitment level according to their own negotiating ability in the channel system, and then choose right channel model.

关键词： Forest Product Channel Commitment Negotiating Ability Channel Model

作者: Haibo Zhu Qifeng Huang

作者单位: Business School of Center South of Forest and Technology University,Changsha Hunan Business School o Business School of Center South of Forest and Technology University,Changsha Hunan

会议类型: 国际会议

会议名称: The Fourth International Conference on Operations and Supply Chain Management(第四届运营与供应链管理国际会议 ICOSCM 2010)

会议地点: 香港·广州

会议语种:英文

页码: 505-509

在线出版日期: 2010-07-25（万方平台首次上网日期，不代表论文的发表时间）