E-Commerce in Private Sector: A Case from Hangzhou

摘要：

Electronic commerce (EC) has experienced a rapid growth worldwide, while economy is still down. This paper studies a private SME implementing EC strategy in the East Coastal Area of China, representing a typical B2B model managing supply chain in aroma industry. This case reveals some important factors contributing to the EC development there. Discussion is based on Molla and Lickers six EC stages of growth and their perceived ereadiness model (PERM) for developing countries and Martinsons relationship-based EC. The findings are explored in terms of the EC status, major contributing factors, and unique values of EC for China, with implications for other emerging markets.

关键词： Supply chain B2B SMEs electronic commerce private sector China

作者: Xuebin Dong June Lu Chunsheng Yu

作者单位: Zhejiang University, P.R.China University of Houston-Victoria, Houston, USA

会议类型: 国际会议

会议名称: The Fourth International Conference on Operations and Supply Chain Management(第四届运营与供应链管理国际会议 ICOSCM 2010)

会议地点: 香港·广州

会议语种:英文

页码: 557-561

在线出版日期: 2010-07-25（万方平台首次上网日期，不代表论文的发表时间）