Success Mass Customization: The Role of Market Segment Favorableness
Mass customization (MC) emerged as a new paradigm that shifted from mass production. It achieves both volume and cost efficiency of mass production and customization capabilities at the same time. The challenge for manufacturing managers is to find ways to cope with the market and increase product variety through MC without affecting lead-time, cost or quality. Based on the previous literature review, a conceptual summary of MC is discussed. According to the conceptual summary, a model is built to discuss how each of the elements associated with MC contributes to improved firm performance. It further proposed that the market segment favorableness influences the relationship between MC and firm performance.
Mass customization Market segment favorableness Flexibility Learning organization
Waikwan Lau
Department of Management University of North Texas, Denton, Texas, United States
国际会议
香港·广州
英文
609-614
2010-07-25（万方平台首次上网日期，不代表论文的发表时间）