Study on the Operation Mode of Customers Relationship Management Based on Supply Chain Integration
Customer Relationship Management (CRM) is honored to be the “password by enterprises winning in the competitions in the 21st century. But nowadays, the relationship between enterprises becomes closer and closer, so the foundation of carrying out CRM must push on from single enterprise to entire supply chain. This enterprise will be on the core superiority, outsourcing the business of noncore advantages to other enterprises. By establishing effective supplying chain integration customer relationship management operation mode, and good cooperation as well as scientific allotment for interests, making good use of the cooperative enterprises superior resources to integrate core competitive force, in order to serve the relationship customers effectively. And take part in the market competition, thereby reducing operation cost and raise the customers loyalty, trying to achieve true win-win realm of both maximum value of enterprises and customers.
supply chain integration customers relationship management operating mode
Wenqin Jiang Songqing Li
School of management Shandong Institute of Business and Technology, Yantai City 264005, P.R.China Department of College English Teaching Shandong Institute of Business and Technology, Yantai City 26
国际会议
香港·广州
英文
714-717
2010-07-25（万方平台首次上网日期，不代表论文的发表时间）