The Impact of Customer Legitimacy and Culture Difference on Customer Integration

摘要：

Since customer integration can bring a lot of benefits for supply chain partners, it is for companies to manage this practice effectively. The concept of legitimacy was introduced into the supply chain, and the effect of customer legitimacy on the customer integration was investigated. The moderation effect of culture was also tested. And some managerial implications are provided.

关键词： Customer integration Legitimacy Culture

作者: Xiande Zhao Haiju Hu

作者单位: Department of Decision Sciences and Managerial Economics The Chinese University of Hong Kong, Shatin, New Territories, Hong Kong

会议类型: 国际会议

会议名称: The Fourth International Conference on Operations and Supply Chain Management(第四届运营与供应链管理国际会议 ICOSCM 2010)

会议地点: 香港·广州

会议语种:英文

页码: 729-733

在线出版日期: 2010-07-25（万方平台首次上网日期，不代表论文的发表时间）