An Empirical Analysis on Vegetables Wholesalers’ Quality and Safety Traceability Behaviors
Currently, traceability is viewed as the most effective way to improve the vegetables quality and safety control, and vegetables wholesalers play vital role in the construction of vegetables quality and safety traceability system in China. Based on the Theory of Planned Behavior, this paper makes an empirical analysis on vegetables wholesalers quality and safety traceability behaviors by investigating the supply level of quality and safety traceability system of some vegetables wholesalers and influence factors in Shandong province. The results show that the subjective elements related to behavior attitude and subjective norm, the objective elements related to Perceived Behavioral Control, such as culture level, business scale, income percentage and training have positive influences to the supply level, but age has a negative to the supply level, In the intensity, the subjective elements related to behavior attitude are the most, while the objective elements related to Perceived Behavioral Control are the least.
vegetables wholesalers quality and safety traceability system
Juntao Ye Fuzhong Wang
School of management, Zhejiang University, Hangzhou, China, 310012 School of management, zhejiang un School of management, zhejiang university of science and technology, HangZhou, China, 310023
国际会议
香港·广州
英文
765-770
2010-07-25（万方平台首次上网日期，不代表论文的发表时间）