The Evaluation System Research of Brand Equity Value in Chinese Forestry Enterprises
To evaluate the brand value of an enterprise is the foundation of managers to make a brand strategic decision, and is the basis of customers to judge the brands strength and decide if he might be the brand loyalty customer. Based on value structure theory, the developing trend of our society, and the different characteristics of different industries, this paper made a deep analysis of our forestry enterprises brand value, and analyzed the weakness of some evaluation methods which are used popularly, then established a new evaluation system which suits to the forestry enterprises in China.
forestry enterprise brand equity value evaluation system of brand value
CUI Wendan TIAN Guoshuang
College of Economic and Management, Northeast Forestry University, P.R.China, 150040
国际会议
威海
英文
366-373
2010-07-24（万方平台首次上网日期，不代表论文的发表时间）