Study on Internet Word-of-mouth to Information Adoption
We focus on studying the relationship between internet word-of-mouth and consumers information adoption. And we do research in influence mechanism of internet word-of-mouth to widen the study on consumers behavior. We put forward the model of information adoption based on the research others do. And we do survey by internet 146 users of a famous website in china called dianping (www.dianping.com). We use spss 11.5 in this article to analysis descriptive statistics, reliability and validity test, and also linear regression. The result reveals that information comprehensiveness, information relevance, information reliability and sources credibility have positive significance on information adoption, while timeliness not.
internet word-of-mouth information adoption information quality e-commerce
LIU Mingming ZHAO Yunxia ZHAO Dongmei
College of Economics and Management, China Agricultural University, P.R.China, 100083 College of Statistics and Mathematical, Shandong University of Finance, P.R.China, 250014
国际会议
威海
英文
275-284
2010-07-24（万方平台首次上网日期，不代表论文的发表时间）