A Profit Model for Analyzing Retail Industry in a Competitive Market
A traditional profit model is usually simplified, and cannot reflect the complexity of retail industry in a competitive market. In a competitive environment, factors such as market radius, population and transportation cost will affect retail profit in different extent and directions. By over-or underestimating total demand, population density and income, policy makers may conclude a misleading decision of firm entry and competitive strategy. This paper analyzes relative factors and their effects on retail profit, using a modified profit model.
profit model population density market radius transportation cost
LI Qiaoqiao WANG Jue
Business School, Jianghan University, P.R.China, 430056 Dickinson College, Carlisle, PA USA, 17013
国际会议
威海
英文
363-366
2010-07-24（万方平台首次上网日期，不代表论文的发表时间）