Fear Segments in Tourism under Current Economic Crisis
This article proposes the investigation of fear segments in tourism. By doing so, a broadly accepted strategic marketing tool is integrated with a topic that presently causes significant concern to the tourism industry: the impact of negative global events on tourism demand. The concept of psychographic segmentation is extended to a new construct of tourist psychographics: kinds of perceived fears associated with vacation travel. The academic relevance lies in the introduction of a novel segmentation base to tourism research, the practical value lies in the potential for improved target marketing, minimizing the risk of demand fluctuations.
perceived risk market segmentation
XU Huali HAN Fang
School of Management, University of Jinan, P.R.China, 250022 School of Tourism Management, University of Jinan, P.R.China, 250022
国际会议
威海
英文
373-377
2010-07-24（万方平台首次上网日期，不代表论文的发表时间）