The Analysis of Cyber-marketing Environment and Its Effect Factors

摘要：

The article analyzes the present cyber-marketing environment and its affect factors, it give a comprehensive study on cyber-marketing environment, and focused on the present problems, then some countermeasures are proposed in order to improve the influence cyber-marketing environment, hope it do some benefits to the development of our country Enterprises cyber-marketing.

关键词： cyber-marketing marketing environment effect factors

作者: YUAN Linsan CHEN Honghui

作者单位: School of Management, University of Jinan, Jinan, P.R.China, 250022 School of Accounting, Shandong Institute of Commerce & Technology, Jinan, P.R.China, 250103

会议类型: 国际会议

会议名称: The 3rd International Institute of Statistics & Management Engineering Symposium(2010 国际统计与管理工程研讨会 IISMES)

会议地点: 威海

会议语种:英文

页码: 399-402

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）