Impact Factor Analysis of Dairy Product Consumption

摘要：

This paper using of path analysis model research the influence factor of dairy product consumption by urban residents, according to sampling questionnaire data in Xinjiang of China. Research results show the main impact factors of dairy product consumption were family income, nationalities consumptive habit, family consumption expenditure etc. These conclusions provide the science basis which the dairy product business enterprise establishes correct marketing strategy.

关键词： dairy consumption impact factor path model analysis

作者: WANG Jianjun WU Qingjun

作者单位: College of Statistics and Information, Xinjiang University of Finance and Economics, P.R.China, 8300 College of Operation and Management, QuFu Normal University, P.R.China, 276826

会议类型: 国际会议

会议名称: The 3rd International Institute of Statistics & Management Engineering Symposium(2010 国际统计与管理工程研讨会 IISMES)

会议地点: 威海

会议语种:英文

页码: 418-421

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）