Marketing Behavior and Moral Measurement on the Enterprise

摘要：

Marketing in the conduct of morality in economic life has become increasingly important, as it relates to business survival, but also on the market order and peoples personal lives of the ethical behavior of corporate marketing, measurement of theoretical and practical significance. This paper analyzes the factors affecting the marketing of moral, ethical behavior construct enterprise marketing measurement index system measuring association model, and marketing with examples demonstrate the validity of measurement model of moral relevance.

关键词： marketing behavior marketing ethics moral measuring correlation model

作者: WEI Xiangming

作者单位: Management School, Hubei University of Technology, Wuhan, P.R..China, 430068

会议类型: 国际会议

会议名称: The 3rd International Institute of Statistics & Management Engineering Symposium(2010 国际统计与管理工程研讨会 IISMES)

会议地点: 威海

会议语种:英文

页码: 611-616

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）