Analysis on Constraint Mechanism of the Enterprise Product Effective Innovation
Product innovation is the necessary but not sufficient condition to enterprise survival and development. Product innovation may not always have the validity to the enterprise. Ignoring the limits of validity of product innovation and constantly stressing enterprise product innovation may lead to blindness of product innovation, which will increase the operation risk of business. Mathematical analysis indicates that innovation is not always the more the better to enterprise. When the increasing speed of an enterprise changing rate of product innovation is roughly the same with that of changing rate of customer recognition, then the customers are highly sensitive to the price of existing products, and the enterprises can easily lose the existing market. Enterprises have to increase product innovation to avoid the customers losing; when the increasing speed of an enterprise changing rate of product innovation is greater than that of changing rate of customer recognition then the customers are extremely insensitivity to the price of existing products, and the existing product market is more stable, and the Customers is not sensitive to the companys further investment or effort on the product innovation. Under this case, enterprise further innovation is not valid since its hard to earn profits and even take an affect to the enterprise original profitability. So the speed of enterprise investment to product innovation should be controlled in a slightly higher level than that of the customer changing demand to products.
customer recognition enterprises product innovation analysis of mechanism the validity of innovation
TONG Yan AN Liren
Shaanxi Normal University, School of Economics and Political Science, Xian, P.R.China, 710062 Schoo School of Economics and Management, Northwest University, Xian, P.R.China, 710069
国际会议
威海
英文
621-625
2010-07-24（万方平台首次上网日期，不代表论文的发表时间）