Development Policy for Tea Geographical Indication Based on DEMATEL -Taking ;Hanzhong Xianhao as the Case
Utilizing DEMATEL model and combing a specific case,the factors affecting the development of tea geographical indication are analyzed, such as enterprises operation model, market information, enterprise advertising and promotion, governments publicity and pilot, target market and market orientation, exploration on tour resources, tea quality, local standard, logistics system of tea, agricultural planting normality, tea processing technique, well-bred popularization. The relations between these factors and the importance of each one are analyzed, and the policy issues for the development of the tea geographical indication are explored, such as changing operation model of tea enterprise, constructing and setting up local standard, constructing government platform.
geographical indication development policy dematel model
WANG Dongsheng ZHENG Kuanming
Department of Management, Shaanxi University of Technology, P.R.China, 723001
国际会议
威海
英文
1044-1049
2010-07-24（万方平台首次上网日期，不代表论文的发表时间）