E-commerce-based CRM System Implementation Study

摘要：

In our new e-commerce environment, Customer Relationship Management (CRM) has become a key factor in business success. In this paper, the authors study the impact of e-commerce on CRM, the new content of CRM in e-commerce environment, the critical requirements of e-commerce on CRM applications, and CRM system implementation issues in e-commerce environment. This paper is designed to provide reference for the theory community and the business community.

关键词： e-commerce crm system implementation

作者: JIANG Hui KANG Zhenhua

作者单位: College of Management Science and Engineering, Shandong Institute of Business and Technology,P.R.China, 264000

会议类型: 国际会议

会议名称: The 3rd International Institute of Statistics & Management Engineering Symposium(2010 国际统计与管理工程研讨会 IISMES)

会议地点: 威海

会议语种:英文

页码: 1207-1213

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）