A Consistency Study of AHP and PLS Based on Customer Satisfaction Degree Evaluation

摘要：

AHP and PLS, two different methods to evaluate the customer satisfaction degree, are demonstrated to be consistent if the experts judgment is consistent with the customers preference on some specific segment market. Subsequently, it is confirmed by a model of an airline company. Therefore, the analysis of two methods consistency is critical for marketing.

关键词： partial least square analytic hierarchy process customer satisfaction degree consistency segment market

作者: NING Luqiao YU Benhai WANG Xinhao

作者单位: Shandong Institute of Business and Technology, P.R.China, 264005

会议类型: 国际会议

会议名称: The 3rd International Institute of Statistics & Management Engineering Symposium(2010 国际统计与管理工程研讨会 IISMES)

会议地点: 威海

会议语种:英文

页码: 102-106

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）