Empirical Study on Product Innovation Management Theory

摘要：

In the historic era of booming economic development, it is imperative to establish system of new product innovation concept, which suits the innovation requirement of modern products. In the past years, Zhongzhou General Machinery Co. Ltd has made tremendous reform and innovation on their product innovation management system, under the guidance of the book.Product Innovative Management and relevant research papers. It has established advanced and efficient product innovation management system, which plays an important role in gaining market competition advantages, and in realizing the great leap toward development of the enterprise.

关键词： Product innovation management Theory Empirical study

作者: SHEN Xiaojian

作者单位: Huazhong University of Science and Technology, Wuhan, P.R.China 430022

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 42-47

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）