Optimal Product Development Strategy at Fixed Target Cost

摘要：

When customer begins to pay more attention to the personal economic affordability as pursuing higher performance products, enterprise must develop new customer-oriented product based on customers affordability. But it is difficult for enterprise to develop new product with fixed target cost at the very start. The transformation of customer requirements into design engineering features by using of HOQ model is presented. And constrained by the design engineering features and the given target cost, the optimal decision making model to support product development and design was also presented. At last, the case application verified its feasibility and validity.

关键词： Product develop decision making Economic affordability House of quality AHP

作者: HUANG Xunjiang WANG Yongjun SHAO Wenwu

作者单位: of Business Administration, Northeastern University, Shenyang, P.R.China 110004 School of Administration, Shenyang Institute of Aeronautical Engineering, Shenyang, P.R.China 110136

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 57-63

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）