Product Innovation Based on Analysis of Consumer Behavior Patterns
It is a product innovation model based on the analysis of consumer behavior in the design case of consumption auxiliary terminal in supermarkets. In the company, design management is an innovation tool which is associated with product design efforts and the idea of system design, using design research for the analysis of consumer behavior patterns, to determine the needs of product. Product innovation is an important factor to bring opportunities for corporations, and the core of product innovation is to determine the accurate client requirements or needs of potential clients. There are many different means of product innovation, including: brain storming, SET analysis method, TRIZS and so on to seek opportunities for product innovation. This paper discusses product innovation with the means of analysis of behavior-based consumers, which is an effective model to accurately grasp the needs and potential client needs.
Product innovation Design research Consumer behavior patterns Consuming experience
DAI Nana GAO Tian
Industrial Design Department, Beijing Institute of Graphic Communication, Beijing, P.R.China 102600
国际会议
The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)
武汉
英文
103-110
2010-07-10（万方平台首次上网日期，不代表论文的发表时间）