Evaluation on Product Focused Strategy of Growth Enterprises

摘要：

What the growth enterprises focus is how the enterprise by integrating resources and sustainable development. This paper analyzes sustainable development characteristics of growth enterprises, namely, to develop the core business, and then puts forward the strategy for growing enterprise focusing strategic product features. It also has proposed resources-ability focus, business focus and market focus on the three focus modes. The selection and implementation of product focused strategy has certain conditions and factors of choice. In this paper, qualitative and quantitative analysis of some aspects of the perspective of influencing factors and the establishment of a mathematical model help enterprises to better match the nature of qualitative judgments.

关键词： Growth enterprises Product focus Sustainable development

作者: WANG Hu ZHANG Jianyou PENG Wangcheng

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R.China 430070

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 156-160

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）