Product Innovation Management Based on the Value Chain Methods

摘要：

Face to the fierce competition in market, product innovation has become the primary coping strategies of enterprises. Pioneered products that customer satisfied is the way to win in the competition. So how to manage products innovation better to make business erect the forefront, have become tireless pursuit of corporation. This paper based on the value chain approach,take idea management for example to illustrates the applications of value chain methods used in product innovation management. Through the value chain approach to manage product innovation, put forward a new idea for product innovation management.

关键词： Value chain Product innovation management Product idea management Template theory

作者: CHEN Weiyu JIA Nan

作者单位: Beijing Wuzi University, Beijing, P.R.China 101149

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 166-170

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）