Industrial Upgrading: the Developing Path from OEM to OBM Based on the Technological Innovation

摘要：

This paper takes the small and medium enterprises of Zhejiang province of China as the investigated objects, applies Spearmans rank correlation and Crosstab analysis to discuss whether and how technological innovation affects the developing stage of branding and the developing path of branding. The results of the research show that technological innovation capability has a significantly positive relationship with the developing stage of branding, and there is not a relationship between technical innovation and the developing path of branding.

关键词： OEM OBM Small and medium enterprises Technological innovation

作者: LIN Ming ZHANG Zhaoying

作者单位: Department of Business, Zhejiang Business Technology Institute, Ningbo, P.R.China 315012

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 292-296

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）