Basic Business Modes and Policy Directions of Chinese Sports Industry
Based on analyzing the development situations of sports industry in our country, the organization form of establishing our countrys sports enterprises by means of sports enterprise grouping is proposed. Four types of optional business modes including administration business, professional business, franchised business, grouping business and virtual business are listed as well. Moreover, the paper also raises policy proposals for the development of sports industry in our country.
Sports industry Organization form Business mode Policy proposal
HU Yan XU Yong
Chengdu Sport University, Chengdu, P.R.China 610041 Physical Education Department, North China University of Technology, Beijing, P.R.China 100144
国际会议
The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)
武汉
英文
307-313
2010-07-10（万方平台首次上网日期，不代表论文的发表时间）