The Strategies Analysis of the Development of Nanyang’s Sports Culture Industry based on SWOT in the Context of Holding the 7th National Games
Sports culture is a sort of soft power. It not only is a token of judging a countrys comprehensive competitiveness, but becomes a kind of productivity of value and property. Sports culture industry can provide more and more cultural products for the public, and also can fulfill peoples increasingly spiritual needs. Nanyangs sports culture industry has developed very fast in these years and will meet a grand opportunity, for the 7th National Games of Peasants will be held in Nanyang, 2012. Based on the current situation of the development of Nanyangs sports culture industry, this paper adopts SWOT method to analyze the advantages, disadvantages, opportunities and challenges of the industry in the context of holding the National Game, then some new strategies for better planning and management are put forward by carefully studying its developing strategies so as to fulfill its sustainable development.
National Games of Peasants Sports culture industry SWOT analysis Creative study
CAI Zumin
School of Civil Engineering and Architecture, Nanyang Normal University, Nanyang, P.R.China 473061
国际会议
The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)
武汉
英文
384-388
2010-07-10（万方平台首次上网日期，不代表论文的发表时间）