Study of Customer Perceived Value in Retailing Enterprise

摘要：

Its becoming a strategic aspect for business competition and development by creating high customer perception, which in the view of retailing managers, is conducive to customers initiatives and more buying, ultimately leading to business benefit. In this dissertation, the author analyses the necessity of promoting perceived value based upon analytical implication of perceived value, constructs the model in the form of retailing CVP, and puts forth strategy for promoting retailing CVP.

关键词： Retail enterprise Perception Perceived value

作者: FENG Jun

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R.china 430070

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 617-621

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）