Theorizing the Business in the Mind Realm of the Firm
This paper seeks to expand research on one of Druckers key propositions, the management of successful businesses has a Theory of the Business (1994, hereafter TotB) through exploring a construct called here the mind realm of the entrepreneurial group in the firm. The cognitive formation process of TotB is analyzed through integrating the results from former theoretical and empirical studies in this area. The roles of past experience and reflection of the entrepreneurial group in a valid TotB are highlighted. Based on this the paper suggests how the entrepreneurial managers map out and update their TotB. This exploratory research also proposes a new area for future study --mental development of entrepreneurial managers.
TotB Mind realm Experience Reflection
CHEN Zheng
School of Management, Henan University of Finance and Economics, Zhengzhou, P.R.China 450002 Department of Economics, University College Cork, Ireland
国际会议
The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)
武汉
英文
636-641
2010-07-10（万方平台首次上网日期，不代表论文的发表时间）