The Innovative Product Marketing Channel Framework of Modern Telecom Enterprises Based on the Synergy Theory

摘要：

The 3rd generation mobile communication technology enriches the content and presentation forms of telecommunications products. Business model faces innovation. Channel is the essential element which is directly related to the customers quality and quantity. Based on the Synergy Theory, we integrate the new product characteristics and customer preferences to establish the innovative product marketing channel framework. The Multi -Channel structure and their functions are the starting points of the framework. To optimize the channel management is the goal.

关键词： Synergy Modern telecom enterprises Product marketing multi-channel

作者: LI Xiaowen TONG Lili

作者单位: Economics and Management School, Beijing University of Posts and Telecommunications, Beijing,P.R.Chi 2 Network Education School, Beijing University of Posts and Telecommunications, Beijing, P.R.China 1

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 991-995

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）