Innovative Concept of Rural Tourism Products Based on Tourist’s Demand

摘要：

The academic circle has made some discussions on the China rural tourism problems, but there is little analysis and research on the innovation of rural tourism product from the perspective of tourists demand. Based on the extensive field study on Chinese rural scenic spots and informal interviews, this paper analyzes the rural tourists demand characteristics from five aspects (desire for the tour, motive of the demand, mode of the tour, activity content and satisfaction degree of tourists). Furthermore, it puts forward the general idea of Chinese rural tourism product innovation according to tourists demand characteristics and then designs five creative rural tourism products, including cultural recreation tour, study tour, club tour, wedding tour and participatory tour.

关键词： Tourists demand Rural tour Product innovation

作者: MA Yan

作者单位: School of Economy and Management, University of Wuhan Polytechnic, Wuhan, P.R.China 430023 School of Public Administration, Zhongnan University of Economics and Law, Wuhan.P.R.China 430060

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 1023-1027

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）