Study on the Theoretical Construction and Application of Visual Marketing

摘要：

Visual marketing is one of the new concepts and new areas of marketing, which mainly utilizes the theories of marketing and psychology, visual identity design and communication design, retail store design and merchandise display. Under the guidance of visual marketing theory, scientific acombination of the visual identity design and communication principle with retail store design and merchandise display technology such as artificial lighting design will develop the various marketing strategies so as to attract customers interest, to stimulate customers purchase desire and ultimately enhance the product sales.

关键词： Visual marketing Theoretical construction Application

作者: LIU Jiandi

作者单位: Business School, Jianghan University, Wuhan, P.R.China 430056

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 1034-1037

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）