The Study on Strategic Path for the Exporting Enterprise to Cultivate Independent Brand

摘要：

Affected by the increasing production cost and keen competition environment of exporting, the exporting profit becomes less. Especially affected by the influence of financial crisis recently, some exporting enterprises turn to explore domestic market, and pay attention to the cultivation of independent brand. By making use of SWOT, this article aims at research the strategic path for the exporting enterprise to cultivate the independent brand during explore domestic enterprise.

关键词： Strategic path Exporting Enterprise Independent brand

作者: HUANG Yongchun YANG Chen HUANG Muhan

作者单位: Business School, Hohai University, Nanjing, P.R.China 210098 Intellectual Property Institution, Hohai University, Nanjing, P.R.China 210098 International Economy and Business School, Finance & Ecomonics of Nanjing University, Nanjing, P.R.C

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 1165-1168

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）