The Analysis of Family Business Corporate Social Responsibility and its Sustainable by System Archetype

摘要：

The method of system dynamics is used to analyze corporate social responsibility and sustainability of family business in this paper. System archetype is built and the Leverage solution is that an appropriate payback period should be set in family firm, and let the business mode of sustainability as their goal. It is important that to spend for CSR as highlight of strategic investment, which can build good corporate image, upgrade the brand value and enhance competitiveness of sustainability.

关键词： corporate social responsibility sustainability family business system dynamics

作者: WenGe ZhengXiangui

作者单位: Management School Chengdu University of Information Technology Chengdu, China Department of Foreign Languages Sichuan High Institute of Cuisine Chengdu, China

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on Advanced Management Science(2010年IEEE高级管理科学国际会 IEEE ICAMS 2010)

会议地点: 成都

会议语种:英文

页码: 121-123

在线出版日期: 2010-07-09（万方平台首次上网日期，不代表论文的发表时间）