The innovation of industry reputation integration management
This paper introduces the integration management theory into the field of industry reputation management. The main idea of this paper is to integrate the reputation management activities of the companies that are in the same industry to form an industry reputation integration organization. The integration organization utilizes pan-border network organizational structure, industry reputation strategy alliance, to be the form of organizational structure. The industry reputation strategy alliance makes use of the contracts made among the member companies as the tangible institutions, uses reputation mechanism as the core stimulus-control mechanism, adopts the cooperation advancement and rigid cool tactics to preserve the alliance long-term stability and promote its development. The purpose of this paper is to discuss how to manage and amplify companys reputation through industry reputation integration management to finally bring a win-win situation for all the companies in the same industry.
reputation mechanism strategic alliance increasing efficiency by aggregating cool statics cooperation advancement tactics
Lin Lin
Management School Fuzhou University Accounting Department FuJian JiangXia College Fuzhou, China
国际会议
成都
英文
178-181
2010-07-09（万方平台首次上网日期，不代表论文的发表时间）