Expanded Hotelling Model with Introduction of Informative Advertising
Traditional Hotelling Model is theoretically based on several assumptions, which implicitly include customers general awareness of the two firms on both prices and productions. However, there has been much interests in studying Hotelling Model with relaxing its basic assumptions. In this paper, we introduce informative advertisement into Hotelling Model, which might be more consistent with real-world situation. And then we conclude the inherent relationship between price and advertising, depending on a series of analysis.
informative advertising hotelling model doubleoligopoly
Ji Nian Hu Jia Yu Qian
College of Economics Wuhan University of Technology Wuhan, 430070, China
国际会议
成都
英文
493-496
2010-07-09（万方平台首次上网日期，不代表论文的发表时间）